Social media is a potent marketing tool that no company would want to neglect. With most of your clients using one or more social media platforms, it makes sense that your brand is present in these channels as well. However, it’s not enough that you have an account set up and posting like clockwork.
Pay attention to the following to take full advantage of your social media accounts:
When getting in touch with social media experts from companies like SEO Services Australia, one of the first things they’ll want to know is your brand’s position. Are you aimed at families, specifically new parents, for example? Do you have a stand when it comes to controversial issues? Do you support a certain idea or group? These are important in keeping the voice of your brand consistent among different marketing strategies.
The upside of having a social media account is your brand becomes more connected to its customers. The downside of that connectedness, however, is you get bombarded with the littlest complaints any time of the day. Sure, some of them may not be valid, but they still reflect poorly on your company if you don’t handle the situation properly. Don’t ever consider deleting negative comments, as they might further strike criticism. Rather, use the public nature of each post to show other customers that you handle mistakes professionally.
Though it may seem like no work at all, social media management is one that you shouldn’t delegate to the least important person on the team. If they don’t have full knowledge of the company, they might respond to queries with the wrong information. One erroneous post may impact the image of the company drastically. Yes, deleting it is easy, but do know that before you can even press that button, someone might have already immortalised the mistake by taking a screenshot.
There’s plenty to gain from a well-handled social media account, and there’s much to lose if the account is mishandled. Think before posting on behalf of your company.