These days, good content is not enough to keep your audience interested. Whether it’s an ad, corporate event, or even a meeting, it is essential to capture your audience’s attention from the get-go.
Let’s admit it, meetings and training can be boring, which is why facilitators try to make it fun and interesting for the audience by making the presentation colorful and interactive.
The same goes for websites and advertisements. Make them too plain, and people are just going to scroll past your ad online. Too bold and too colorful won’t do the trick either. In the age of social media, engagement is key. Here are some new ways to attract your online audience:
Millions of images are uploaded to social media sites every day. To better deliver your message, try an approach that can hold your visitor’s attention for 12 seconds or more. One way is by creating a video or motion graphics ad. Industry experts in Denver swear by this.
With the right caption and quality design, you are sure to get more engagements from your followers and better chances of conversion.
In the age where everything seems to be connected to technology, tapping on your audience’s human side is one of the most effective ways of getting their attention.
Ads about relationships, family, friends, travel, and the like are something that almost everyone can relate to. Make an effort to create that connection with your visitors.
Perhaps one of the best ways to reach your audience is to make the ad about them. If it’s something that many can relate to, then you are likely to get the engagement you need.
Keep in mind that you need to monitor which ones work so you know where to start or what to work on when it comes to your next ad or presentation.